What comes to your mind when you think of Norway? Fjords? Check. Northern lights? Yep! $150 plane tickets through Norwegian Air? Wait, you haven’t heard of that one? It’s ok, neither have many other people. Tasked with creating an activation campaign to get the word out, and a tight budget to do so, meant staying smart and getting creative. Diving into insights on those currently traveling to Norway that overlapped with other niches led to one very bespoke campaign.